The tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime rate. This widely acclaimed bestseller in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideas.