Fundamentals of Strategy with MyStrategyLab

Author : Gerry Johnson


45 AED

OUT OF STOCK


Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy  for example doing an initial course at undergraduate postgraduate or post-experience level or studying strategy as part of a wider degree in the arts sciences or engineering. The book comprises 10 chapters and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure management processes and strategic change.


Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy  for example doing an initial course at undergraduate postgraduate or post-experience level or studying strategy as part of a wider degree in the arts sciences or engineering. The book comprises 10 chapters and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure management processes and strategic change.
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