It’s Not How Good You Are It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving responding to a brief communicating playing your cards right making mistakes and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes facts pictures wit and wisdom – all packed into easy‐to‐digest bite‐sized spreads. If you want to succeed in life or business this book is a must.