Strategic Management

Author : Charles W. L. Hill


40 AED

OUT OF STOCK


This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Authors Charles Hill and Gareth Jones—both highly regarded in the management field—integrate cutting-edge research rising trends in strategy and hot topics such as corporate performance governance strategic leadership technology and business ethics through both theory and cases. Most of the chapter-opening and chapter-closing cases are new and the authors have either replaced or substantially revised all Strategy in Action boxes. The Seventh Edition also contains a new Running Case on Wal-Mart introducing relevant aspects of the companys strategy and performance to reinforce the practical application of key concepts and to illustrate how successive chapter topics tie together. In addition to numerous examples and hands-on activities several new technology resources support instructors and enhance the learning experience for students. This edition features a total of 35 high-quality cases covering small medium and large companies (domestic and international). Some of the companies and industries highlighted include Toyota GM Satellite Radio (XM vs. Sirius) the music industry Staples Charles Schwab and Hewlett Packard. New! Web-based Micromatic Management Simulation Game offers a complete capstone business experience challenging students to make business decisions they will face as managers. Designed for graduate- and undergraduate-level courses Micromatic presents real-world scenarios from pricing and budgeting to sales and operations. With its easy-to-use interface and comprehensive customer service program Micromatic provides a dynamic competitive learning environment with superior technical support. New! The HMXChange Business Case Database allows instructors to assemble maintain and update casebooks from any computer with an Internet connection. The result is a printed casebook tailored to meet specific course goals. New! The Eduspace online learning tool pairs the widely recognized resources of Blackboard with quality text-specific content from Houghton Mifflin. Eduspace makes it easy for instructors to create all or part of a course online. Auto-graded homework exercises tests tutorials and supplemental study materials all come ready-to-use. New! Both the theory and case portions of the book now feature a four-color design to enhance student interest.


This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Authors Charles Hill and Gareth Jones—both highly regarded in the management field—integrate cutting-edge research rising trends in strategy and hot topics such as corporate performance governance strategic leadership technology and business ethics through both theory and cases. Most of the chapter-opening and chapter-closing cases are new and the authors have either replaced or substantially revised all Strategy in Action boxes. The Seventh Edition also contains a new Running Case on Wal-Mart introducing relevant aspects of the companys strategy and performance to reinforce the practical application of key concepts and to illustrate how successive chapter topics tie together. In addition to numerous examples and hands-on activities several new technology resources support instructors and enhance the learning experience for students. This edition features a total of 35 high-quality cases covering small medium and large companies (domestic and international). Some of the companies and industries highlighted include Toyota GM Satellite Radio (XM vs. Sirius) the music industry Staples Charles Schwab and Hewlett Packard. New! Web-based Micromatic Management Simulation Game offers a complete capstone business experience challenging students to make business decisions they will face as managers. Designed for graduate- and undergraduate-level courses Micromatic presents real-world scenarios from pricing and budgeting to sales and operations. With its easy-to-use interface and comprehensive customer service program Micromatic provides a dynamic competitive learning environment with superior technical support. New! The HMXChange Business Case Database allows instructors to assemble maintain and update casebooks from any computer with an Internet connection. The result is a printed casebook tailored to meet specific course goals. New! The Eduspace online learning tool pairs the widely recognized resources of Blackboard with quality text-specific content from Houghton Mifflin. Eduspace makes it easy for instructors to create all or part of a course online. Auto-graded homework exercises tests tutorials and supplemental study materials all come ready-to-use. New! Both the theory and case portions of the book now feature a four-color design to enhance student interest.
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