A good business plan is the difference between success and not even getting the chance to try. This international bestseller is THE ultimate guide to business planning. Whether the goal is raising start-up or development finance for a new business requesting venture funding from a corporate parent or directing operational managementThe Definitive Business Planwill help you deliver the information that the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls. If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over.The Definitive Business Planwill make sure your plan is good enough to start run or revitalise any business enterprise. Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process which is so essential to effective strategic planning. An indispensable corporate tool. — Peter N. Tan Senior Vice President Hambrecht & Quist Richard StutelysDefinitive Business Planprovides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago life would have been a lot easier. — Mike Brooke Entrepreneur and Private Venture Capitalist Richard Stutelys clear no-nonsense writing style and his mastery of the subject make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber. — Martin F. Brecknock Director Canadian Chamber of Commerce of the Philippines This is the most user-friendly book covering the business planning process that I have seen. It covers the subject in a comprehensive manner and brings some new insights to bear on this very important issue. It is also a very good read as a result of all the anecdotes scattered throughout the book. I strongly recommend it to all those concerned with business plans particularly in the financial services sector. — Reginald May formerly Deputy Chief Executive Access Credit Card Company Vice President American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd Recent turbulent events in the technology markets have shown the critical importance of conventional business planning. This book provides a comprenhensive clear and rigorous framework for developing and implementing a business plan that sets out an overall strategy together with detailed operational and financial plans. Invaluable for both practioners adn MBA students alike. This is the guide to buisness planning in rapidly changing times. — Lakis C. Kaounides Director MBA in the Management Technology and Electronic Business City University Business School London