Stephen R. Covey believed there were only two ways to live life: a life of primary greatness or a life of secondary greatness. Through his books and speaking he taught that the intrinsic rewards of primary greatness - integrity responsibility and contribution - far outweighed the extrinsic rewards of secondary greatness - money popularity and the self-absorbed pleasure-ridden life that some people consider success. In his posthumous work Covey lays out the 12 levers of success that willl lead to a life of primary greatness: Integrity Contribution Sacrifice Service Responsibility Loyalty Reciprocity Diversity Teaching Learning and Renewal For the first time Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness.