The Competitive Strategy

Author : Michael E. Porter


28 AED

OUT OF STOCK


Now nearing its 60th printing in English and translated into nineteen languages Michael E. Porters Competitive Strategy has transformed the theory practice and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porters analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost differentiation and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices thus linking it directly to profitability and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication Porters framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies investment analysts consultants students and scholars throughout the world have internalized Porters ideas and applied them to assess industries understand competitors and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability Porters rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.


Now nearing its 60th printing in English and translated into nineteen languages Michael E. Porters Competitive Strategy has transformed the theory practice and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porters analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost differentiation and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices thus linking it directly to profitability and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication Porters framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies investment analysts consultants students and scholars throughout the world have internalized Porters ideas and applied them to assess industries understand competitors and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability Porters rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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