In the US the gaming industry was worth over $18bn in 2007 while the second-biggest Japan added $7bn to a global total of almost $50bn. Its the fastest growing media business in the world and one of the very few industries that seems destined to resist the credit crunch. Gameland is a guide book to what for many of us is a foreign country written by one of the industrys leading analysts. In commercial terms understanding the games industrys innovations presents a great opportunity for businesses to better understand both their workers and their clients; a revolution in co-operation communication and motivation. It is up to us today to decide what we wish to preserve what we wish to transform what we wish to avoid and what we should really be afraid of. Let Tom Chatfield help you get wise and get powerful in the most dynamic industry in the world before you get left behind.