Why givers - not takers or matchers - win big. Perfect for anyone who enjoyed QUIET or THINKING FAST AND SLOW. The motivations behind todays most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give people who take people who match and people who fake. Our world is filled with these givers takers matchers and fakers. Amazingly those who succeed (not only personally but for their clients and companies) dont take or match. They give. (Although theyre not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers success. The results are unequivocal: givers gain big. Jack Welch Richard Branson Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people arent born givers Grant not only presents the case for why givers win he also offers their hidden strategies for winning.