Brings together for the first time the best of Gladwells writing from TheNew Yorker in the past decade including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil the king of the American kitchen; and the secrets of Cesar Millan the dog whisperer. Gladwell also explores intelligence tests ethnic profiling and hindsight bias and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
